Blackpool the stag and hen capital of the UK. Over 6 million people visit Blackpool each year, making it Britain's number one holiday resort. Many come for the two largest attractions, Blackpool Pleasure Beach and Blackpool Tower, although the town features many other smaller attractions including three piers, numerous amusement arcades, seven miles of beaches and pedestrian promenade, and a vibrant nightlife
Following a heyday in the first half of the twentieth century as the working classes gained freedom and disposable income, Blackpool has struggled to find a new role with the advent of package holidays to the mediterranean. It has long used the Blackpool Illuminations light show to extend its tourist season into the autumn months, and has recently been campaigning the government to allow the redevelopment of its central seafront "Golden Mile" with Las Vegas-style casino hotels in an attempt to become a gambling haven.